Share of cross-border digital buyers 2023, by select countries
Austria is one of the most popular markets for cross-border e-commerce worldwide. In 2023, more than eight in ten Israeli digital buyers purchased online from abroad. Among the countries analyzed, Israel had the second-highest share of cross-border shoppers, at 85 percent. On the other hand, Turkey showed the lowest cross-border e-commerce usage, at only 15 percent.